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In this powerful episode of the Acquisition HQ Podcast, Nate sits down with Andrew Heer, executive operator and dealmaker with more than 20 years of experience in acquisitions, private equity, and operational growth. Andrew shares an unfiltered story of buying service businesses through SBA financing, scaling too quickly, missing critical diligence steps, and ultimately filing bankruptcy. This is not a highlight reel conversation. It is a real discussion about what happens when deals go wrong, when systems are missing, when culture shifts break teams, and when customer concentration becomes fatal. We dive into: • The mistakes he made during due diligence • Overlooking systems, pricing structure, and margin realities • Customer concentration risk and operational blind spots • Culture resets and employee turnover post acquisition • Losing major accounts and watching revenue collapse • The emotional weight of filing bankruptcy • Identity beyond your business and net worth • What aspiring ETA buyers must know before acquiring • Rebuilding with clarity, humility, and purpose This episode is a must watch for searchers, operators, SBA buyers, and anyone considering acquiring a small to mid sized business. It is a reminder that buying a business is not passive income. It is operational leadership. And diligence is not optional. Andrew also shares what rebuilding looks like now, how he is helping other entrepreneurs avoid similar pitfalls, and why your identity cannot be tied solely to your company or your financial success. If you are in the middle of a deal, thinking about your first acquisition, or navigating a tough season, this conversation will resonate deeply. Learn more about Acquicon and upcoming national events at: https://acquicon.live/ Join the Acquisition HQ network and community at: https://acquisitionhq.co/ Subscribe for more real conversations with operators, investors, and dealmakers building durable businesses.