Your Business Plan Is Just A Wish: Why Founders Must Let Go To Grow скачать в хорошем качестве

Your Business Plan Is Just A Wish: Why Founders Must Let Go To Grow

When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder. We go behind the scenes of ILIA’s journey from early experiments in “clean beauty” to becoming one of the most recognisable brands in the category. Sasha opens up about the unglamorous realities of building a beauty business, the emotional cost of growth, and what it actually looks like to hand over the reins to someone else. In this episode, we cover: How Sasha’s formative years shaped the vision for ILIA The beginning of clean beauty and what it took to stand out in a new category The realities of scaling a beauty brand Raising money as a female founder Why Sasha decided to bring in a CEO, and how she knew it was time to step back Navigating balance as a woman in business, leadership, and life If you’re a founder, entrepreneur or brand builder who’s ever wondered whether holding on is secretly holding you back, this conversation is for you. We Are Ladies Who Launch! CHAPTERS 00:00 Introduction to Sasha Plasik and ILIA Beauty 05:17 School Years and Early Career Aspirations 11:24 The Birth of ILIA Beauty 19:14 Early Business Challenges and Breakthroughs 26:10 Scaling Challenges and Operational Growth 32:49 Balancing Personal Life and Business 35:24 Selling ILIA Beauty 37:03 Bringing In a CEO 44:16 Future Plans and Product Development 46:31 Rapid Fire Questions 56:11 Final Thoughts and Advice for Entrepreneurs 🔔 New episodes every Wednesday — subscribe so you never miss a launch. FOLLOW SASHA Instagram:   / sashaplavsic     / iliabeauty   TikTok: https://www.tiktok.com/@iliabeauty?la... FOLLOW US Instagram: www.instagram.com/weareladieswholaunch/ TikTok: www.tiktok.com/@weareladieswholaunch YouTube:    / @weareladieswholaunch