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Most sales teams don’t fail because of lazy reps or weak leads, they fail because of misalignment. In this episode of The Journey To Legacy Podcast, we sit down with Geoff Ketterer, founder of Channel Consulting and the fractional CRO behind some of the fastest-scaling coaching and consulting businesses in the world. Geoff breaks down: The real reasons sales teams underperform, even when the talent is strong How one business went from $7K/month to $1M/month in 9 months by aligning sales and marketing Why pressure-selling is dying—and how trust-based sales are outperforming outdated tactics Whether your business is stuck in the 5-figure range or scaling past 7-figures, this conversation will reshape the way you think about growth, leadership, and legacy. 📊 Want to run Geoff’s 12-Point AI Diagnostic on your business? DM him on TikTok @geoffketterer and ask for “The 12-Question A.I. Checklist to Scale Your Business.” 📱 Follow Geoff: TikTok: @geoffketterer - / geoffketterer YouTube: Geoff Ketterer - @Geoffketterer