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Jonathan Holloway is Artistic Director of Perth International Arts Festival 2012-15. He spent the last six years as Artistic Director and Chief Executive of the Norfolk & Norwich Festival in the UK. During his time, audiences increased from 35,000 to 330,000, turnover increased by over 600% and ticket sales tripled. It became the fourth largest city arts festival in the UK through a program expanded to embrace site-specific work, large-scale outdoor events, circus, a children's festival, physical and visual theatre and the visual arts. A new education programme worked intensively with over 15,000 young people year round. Jonathan was Creative Director of Elemental, a large-scale theatre, music and spectacle event at Chalon-sur-Saone festival in France in 2003. From 1997-2004, Jonathan set up and ran the National Theatre's events department on London's South Bank. He was the founding artistic director of Watch this Space (the National's acclaimed annual festival of international outdoor theatre, music and spectacle), the Festival of Lights (a biennial festival exploring light and fire festivals from around the world) and co-wrote/directed Robin Hood in the National's Loft Theatre. ------------------ TEDxPerth 2012 took place on Saturday 8 December 2012 at the Octagon Theatre at the University of Western Australia. Over 500 people attended in person and listeners all over the country enjoyed the day by tuning in to the live broadcast on digital radio. About TEDx, x = independently organised event In the spirit of ideas worth spreading, TEDx is a program of local, self-organised events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organised events are branded TEDx, where x = independently organised TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organised.* (*Subject to certain rules and regulations)