How to launch a brand in China | David Laris скачать в хорошем качестве

How to launch a brand in China | David Laris

This episode is a discussion with David Laris - managing director of Acorn Digital - a social commerce agency based our of Shanghai, China. We talk about everything to do with launching a brand in china, from the budget you need to put aside, to how to get product into china, and what a marketing campaign looks like (which is deep). If you’re interested in launching a brand in China, this episode is a must. SHOWNOTES 00:00:06 David’s Introduction to The Growth Manifesto Podcast 00:02:35 David gives us a glimpse on what’s happening in China right now amidst the COVID pandemic 00:05:23 How does David define social commerce? 00:07:00 Being present on social is equal to being present on commerce 00:09:45 Acorn Entertainment specialises in helping brands wanting to get into China 00:11:05 What is a starting budget for brands wanting to get into China? 00:14:46 What’s the starting point for brands that are looking to test the Chinese market? 00:16:43 Are success rates for expanding business in China at a higher average compared to those in the west? 00:20:16 Acorn Digital Services’ goal for their clients is to get the product to market and sell as many products as possible 00:21:51 David explains the massive volume of a country like China through the example of WeChat and other Chinese apps 00:26:10 How should businesses who want to get into the Chinese market be thinking about their stock availability? 00:28:20 David discusses the strength of the influencers in China 00:32:04 Cross-border process in terms of producing, importing, exporting, and selling products in China 00:38:24 Is it easier to manufacture in China and do the cross-border approach compared to importing the products into China? 00:41:32 David explains “Cross-Border Stores” 00:44:50 What’s a sample strategy for rolling out a campaign in China? 00:51:10 Do you need a website in China? 00:53:23 Is the access to data and analytics better in China? 00:55:43 The best thing about China is that it’s “pay-to-play” but everyone gets a piece of the apple pie 00:56:33 Where is the future going in China? 00:59:35 How you can reach out and get in touch with David Laris Subscribe to our channel to get new content as soon as it's released    / growthmanifestopodcast   ---- LINKS David Laris on LinkedIn   / davidlaris   Acorn Digital https://www.acorn-e.com/ ---- The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers and entrepreneurs, and share inspiring stories of real people who have succeeded in the business world. Hosted by Alex Cleanthous. Podcast: https://www.growthmanifesto.com/podcast/ Instagram:   / webprofits   LinkedIn:   / web-.  . Facebook:   / webprofits   Twitter:   / webprofits   Agency: https://www.webprofits.io