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Have you ever seen this viral 170 Gallon Husky tote from The Home Depot? If you didn’t know, it holds the Guiness Book of World Records for the Largest Tote in the World. Today, the Kreate team unveil the story behind the world’s largest tote, a Guinness World Record–breaking storage container that has taken the internet by storm. Business innovation and product design are at the core of this episode. Business innovation and product design drive the conversation from the very first moment. The episode opens with Nick’s dramatic reveal: “I always dreamed of creating the world’s largest tote, and I did it.” From there, he and Bryce walk viewers through the journey of transforming what many called a “bad idea” into an officially recognized Guinness World Record. Along the way, listeners discover the mix of creativity, engineering, and sheer determination that defined this project. Nick explains how private equity leaders and past colleagues dismissed the concept of a 170-gallon tote. “It’s too big, no one will ever buy it,” he was told. But rather than accept defeat, Nick and his team at Kreate used their exclusive nine-step innovation process to prove the skeptics wrong. The result? A product large enough to hold over 1,800 cans of beer, a full soccer team of kids, or even Home Depot’s viral 12-foot Halloween skeleton. Bryce then shares the behind-the-scenes hurdles of securing Guinness certification. With just eight weeks to pull it off, he coordinated engineers, 3D scanning teams, and Guinness judges. Two firms backed out at the last minute, but persistence paid off when a Canadian scanning team delivered results just in time. “Never take no for an answer,” Bryce says, perfectly capturing the culture of Kreate. Nick also dives deep into the design details: four reinforced wheels to carry up to 200 pounds, eight secure latches to keep the lid tight on the highway, a steel handle for heavy loads, and built-in strap points for safe transport. Each decision was intentional, proving that innovation isn’t just about size, it’s about usability and safety. If you’re an entrepreneur, product designer, or simply curious about how big ideas become reality, this episode delivers entertainment, education, and inspiration. The world’s largest tote isn’t just storage, it’s proof that with vision and persistence, even the “bad ideas” can make history.