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The Challenge Most companies use AI as an oracle: ask a question, get an answer, move on. It’s efficient but rarely effective. The Solution Bryan flips the script, showing how to use AI as a muse that sparks new directions, challenges assumptions, and amplifies creativity. Signature Moments “Picasso’s Muse”: how to make AI a muse, like Picasso’s muse and SPARKS “SPARKS”: a simpler, better way to work with AI. Using the SPARKS Framework, you’ll learn how to: • Speak out your ideas clearly • Let AI ask you better questions • Generate better versions, not just first drafts • Reframe problems to unlock new solutions • Iterate your ideas with strategy • Pause, reflect, and rebuild smarter Whether you’re a student, founder, creator, or professional, this video shows you a practical, human way to think with AI — not depend on it. Try the SPARKS Framework today and see the difference. If you enjoyed the session, drop a comment below. I’d love to hear your thoughts! 💬 0:00 - Intro: The Muse AI Vision 0:28 - Finding Inspiration in Picasso 1:14 - Meet the Creator: My Journey 2:54 - What is Generative AI, really? 4:15 - The Spark: Why I started this project 5:51 - The Real Issue: How We Misuse AI (Biases & Mental Models) 7:50 - The SPARKS Framework Overview 10:30 - My Design Philosophy: Making AI Intuitive 13:15 - Building the Engine (Behind the Code) 16:40 - Overcoming the Mid-Project Slump 19:25 - Testing the Limits of the Framework 22:12 - Conclusion: Why this matters (The Special Mom Example) 24:30 - A Final Message to Fellow Creators ________________________________________________________________ 👤 Who This Is For Executives, team leads, and conference organizers who want results — not more hype. 📘 About Bryan Cassady Built 11 companies across 6 countries Led major accelerators and innovation programs Author of The Generative Organization — co-created with 36 experts and top-rated by leaders in 20+ countries Teaches innovation at top business schools globally 🎤 Bring This Talk to Your Team or Event Book Bryan for a keynote or in-company sprint session: 👉 https://www.bryancassady.com/top-keyn... 📕 Get the Book Learn the full AI + innovation system in The Generative Organization: 👉 http://t.ly/GenOrg_order 📩 Connect with Bryan Email: bryan@bryancassady.com LinkedIn: linkedin.com/in/bryancassady Book a talk: https://www.bryancassady.com/top-keyn...