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Show Notes: In this episode of Beyond Six Figures, we sit down with Scott Aaron, a three-time bestselling author, internationally acclaimed business coach, and LinkedIn growth strategist. Scott shares how he went from $1.5 million in debt and bankruptcy to building a thriving, million-dollar business by mastering authentic human connection on LinkedIn. He unpacks his proven four-part system for generating leads, building trust, and standing out in today’s AI-driven content landscape. If you’ve ever wondered how to actually use LinkedIn to grow your coaching or consulting business without paid ads or spammy automation, this conversation is packed with insights you can act on immediately. Episode Highlights: • Scott’s comeback story – from fitness trainer with crushing debt to LinkedIn business growth expert. • Why LinkedIn beats every other social platform for coaches and consultants working with business professionals. • Scott’s 4-part LinkedIn system: 1. SEO-optimized profile setup. 2. Building the right connection network. 3. A five-prong direct messaging strategy. 4. Content creation that builds authority and trust. • How Scott’s clients win big on LinkedIn – from $15K consulting contracts to $1.5M in local deals. • Overcoming objections about LinkedIn’s activity levels and why now is the best time to be consistent. • The truth about LinkedIn ads – what works, what doesn’t, and when to use boosted posts. • Standing out in the AI-content era by blending tech tools with authentic storytelling and relatability. • The Expert Content Society – how Scott and his wife are helping coaches create engaging LinkedIn content with AI-powered custom prompts. • Why just 30 minutes a day on LinkedIn can transform your business if done strategically. About Scott Aaron: Internationally acclaimed and award-winning online marketer, best-selling author, top podcaster, and speaker, Scott Aaron, is the go-to specialist when it comes to converting traffic, establishing connections, generating leads, creating sales, and building personal brands all using LinkedIn. Fully immersing himself in learning LinkedIn and social media strategies, Scott quickly gained traction as a leader in generating big results for other business professionals, entrepreneurs, online business owners, and business coaches. Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics. His program has helped thousands experience explosive growth following his proven system and strategies. People-focused and result-driven, Scott’s strategic approach to teaching others how to create wealth online and organic traffic is the game changer when it comes to competing in a saturated digital world. Links and resources mentioned: Website: www.thetimetogrow.com (http://www.thetimetogrow.com/)