Strategy 2 2 HRC Strategic analysis Resources скачать в хорошем качестве

Strategy 2 2 HRC Strategic analysis Resources

What are the resources of an organization and how can they be identified and how can they be analyzed. After analysis og the resources the result can be compared to a specific environment and conclusions on Strengths and Weeknesses can be made. Resources that may be strong in one specific environment (ex. one country) may not be strong in another environment (ex. another country). The proces of doing internal analysis is explained along with two main ideas on finding key resources: 1) The idea of Value Added and 2) the idea of Sustainable Competitive Advantage. Both ideas take a stand in identifying resources on individual-, team-, department-, ... and company level. The identification of resources involves looking at 1) Tangible assets – e.g. plant and location 2) Intangible assets – resources that have no physical presence but provide benefits – e.g. brand names and patents 3) Organizational capability – the skills, routines, management and leadership of the organisation