What is User-Centric Marketing | Example of Audience Research w/ TOOLS USED скачать в хорошем качестве

What is User-Centric Marketing | Example of Audience Research w/ TOOLS USED

Most important marketing, is what starts with a USER and for a USER. If you are not thinking about the USER, why are you marketing? Most of us want to start a campaign with detailed research but don't exactly know how to begin. Audience research is a critical segment of the campaign as that'll help you optimize - Ultimately leading to achieving the objective(s). In this video, I have talked about a detailed example where you're selling an online photoshop course as per the audience and how did I come up with audience research. I am introducing you to the concept of Empathy mapping and ways to do that with my favorite tool to UNDERSTAND the audience. Link of the tool: sparktoro.com Join my marketing oriented group on facebook: rawghav.com/thrive TIMESTAMP: 0:00 Introduction 1:00 Example of PS Expert 2:12 Concept of Optimization 4:23 EMPATHY MAP - SEE 5:23 EMPATHY MAP- HEAR 6:19 EMPATHY MAP - FEEL 7:11 EMPATHY MAY - SAY 7:49 PAIN & GAIN 8:46 How to get answers? 9:54 Tool for Audience Research 10:26 SparkToro.com Details ___________________________ #UserCentricMarketing ____________________________