How to Identify your Early Adopters, with Ian Brand of GM Global Innovation скачать в хорошем качестве

How to Identify your Early Adopters, with Ian Brand of GM Global Innovation

How does a big company like GM find new markets? Listen to Ian Brand, Product Strategist at GM Global Innovation, talk about how the Superfan concept from the Game Thinking system accelerated his ability to validate new product ideas, and helped him get projects greenlit. ✅ CHAPTERS 0:00 Introduction 0:43 Struggling to find early adopters 3:19 Tip 1. Define the need 4:01 Tip 2. Find Superfans 4:33 Tip 3. Pre-fit & Post-fit 5:11 Tip 4. Locate the best channels 6:08 Writing screener questions 7:21 The surprising power of Superfans 8:32 Conclusions LEARN HOW GAME THINKING CAN HELP YOUR TEAM INNOVATE SMARTER 🚀 http://gamethinking.io IAN BRAND   / ianpbrand   ——————————— 📚 ABOUT OUR CHANNEL📚 We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix. Check out our channel here:    / gamethinkingtv   🔔 Don’t forget to subscribe! 🔔 LEARN MORE ABOUT GAME THINKING Check out our rapid innovation programs for product leaders.👍 https://www.gamethinking.io/programs Join our free online community 📣 and get in on exclusive free events at https://www.gamethinkinghub.com Read our Game Thinking book 📘 at https://gamethinking.io/book/ FIND US AT 👇 https://gamethinking.io/ GET IN TOUCH 👍 [email protected] FOLLOW US ON SOCIAL 📱 Get updates or reach out to Get updates on our Social Media Profiles!   / amyjokim     / amyjokim     / amyjokim   Game Thinking TV