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Innovation playbook for 2026: stop using your core business rules to run new ideas. Marc Crosby sits down with @tendayi-viki Tendayi Viki (@Strategyzer ) partner, author of *Pirates in the Navy*) to break down what actually separates innovation that ships from innovation that stalls. Most companies say they “do innovation.” What they really do is workshops, sticky notes, and stage gates built for execution. Tendayi explains how to run innovation as a repeatable system using business model thinking, hypothesis testing, and the internal buy-in required to move from idea to market. What you’ll learn Why traditional corporate playbooks stall innovation How to go from idea to a validated business model (not innovation theater) The real timeline for innovation sprints and what slows them down How to build “pirates in the navy” without burning bridges The difference between “show me the value” and “show me when it hits the bottom line” Why sales + R&D fights keep killing good ideas and how to close the loop How AI speeds up innovation and how it can also send you faster in the wrong direction The one move leaders should do tomorrow to get control of the innovation portfolio Chapters 00:00 Intro 00:37 Tendayi Viki in Harare, Zimbabwe 00:53 Why core-business playbooks kill innovation 03:19 What innovation actually means in big companies 04:58 How long innovation should take (day, weeks, months) 06:27 Sales blocking access to customers 07:19 Pirates in the Navy: what it means 09:34 Innovation value vs bottom-line pressure 12:25 Building innovation culture top-down + bottom-up 14:01 Connecting sales insights to R&D and product 16:53 Building for one customer and failing to scale 18:15 Innovating with no budget (and the real trap) 20:58 AI in innovation: changes everything and changes nothing 23:31 AI accelerating the wrong direction 30:13 Burn it or build it rapid fire (stage gate, labs, MVP, planning, crowdsourcing, pilots, reporting lines, CABs, fail fast, roadmaps) 40:40 One action to take tomorrow: scorecard the portfolio 42:12 Where to find Tendayi + Strategizer Who this helps Innovation leaders inside legacy businesses Manufacturing and industrial teams stuck in commodity markets Sales leaders trying to pull real customer needs into product and R&D Exec teams who want innovation outcomes, not internal theater Guest **Tendayi Viki**, Partner at Strategizer, Author, Corporate Advisor Website: tendayiviki.com Company: strategizer.com Host *Marc Crosby**, Digital Rebels Consulting, *Burn The Playbook Podcast [https://DigitalRebelsConsulting.com](https://DigitalRebelsConsulting.com) innovation playbook, innovation process, corporate innovation, business model innovation, Strategizer, business model canvas, innovation sprint, innovation buy-in, intrapreneurship, pirates in the navy, innovation portfolio, stage gate, MVP prototype, innovation theater, AI and innovation, sales and R&D alignment, manufacturing innovation, transformation leadership, hypothesis testing #Innovation #BurnThePlaybook #BusinessModel #CorporateInnovation #Intrapreneurship #AI #Manufacturing innovation playbook; corporate innovation; innovation process; business model innovation; business model canvas; Strategizer; Tendayi Viki; pirates in the navy; innovation sprint; innovation portfolio; innovation theater; stage gate innovation; MVP prototype; transformation leadership; innovation culture; sales and R&D alignment; manufacturing innovation; AI in innovation; innovation governance; idea to market SHORTS DESCRIPTIONS 1: Stop using core-business rules to run innovation. #Innovation 2: “Show me when it hits the bottom line” beats “show me the bottom line.” #Leadership 3: AI can speed you into the wrong direction. Here’s the fix. #AI 4: Pirates in the Navy: be a maverick and a diplomat. #Intrapreneurship 5: One thing to do tomorrow: scorecard your innovation portfolio. #BusinessModel Stop Killing Innovation Burn The Old Playbook Innovation That Actually Ships Pirates Beat Bureaucracy