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Welcome to the Connection Central Industry Podcast. In this episode, we’re joined by Kirstee Copley from Goop Guys, who shares the remarkable journey behind building a family business into a national franchise over the past 25 years. Kirstee explains how a real problem in the construction industry led to the creation of Goop’s protective coatings, the lessons learned from early failures, and how strong systems, processes, and communication helped scale the business. She shares insights into franchising, leadership, succession planning, and the importance of building relationships in business. From navigating industry challenges and manufacturing in Australia to empowering franchisees and embracing growth opportunities, this episode offers practical advice for business owners, entrepreneurs, and anyone looking to grow a sustainable business. Honest insights into business growth, innovation, and the power of human connection in building long-term success. #ConnectionCentral #BusinessGrowth #Franchising #Entrepreneurship #Leadership