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Unlock the mindset, discipline, and daily habits that drive elite performance in sales, leadership, and life with this powerful conversation between Eric Brooker, host of Counsel Culture, and former Division I football coach, TEDx speaker, and On The Ball Ventures president Marc Nudelberg. In this episode, Eric and Marc dive into: Why time isn’t the metric that matters, and how to focus on output instead of hours. The “1% Better Every Day” mindset and what it looks like in real, daily behavior. Translating elite football habits into sales systems, leading indicators, and revenue growth. Why sales is broken today (missed quotas, non-selling time, bad training) and how to fix it with discipline and process. Relationship-driven selling: building trust, playing the long game, and why the first “win” is often just getting the second meeting. The difference between doing “more” and doing “better” – and why most leaders measure the wrong things. The three real problems every seller faces: mindset, time management, and communication. How to lead WELL in your first leadership role: build real relationships, remove obstacles, provide resources, and challenge people to grow. Family, entrepreneurship, and the impact of growing up around business builders. Why Marc’s greatest fear is “missed opportunity” – and how that drives his work and life. You’ll also hear stories about: Coaching at multiple Division I programs and bringing those standards into business. Leaders who only measure quotes and revenue (lagging indicators) instead of the activities that actually drive results. A boss who backed Eric when the metrics were right even before the deals closed. One-on-ones that build relationship capital instead of just reviewing KPIs. If you’re a: Sales leader or sales manager Entrepreneur, founder, or solopreneur New leader promoted from “top producer” to leading a team Coach, consultant, or executive focused on culture and performance …this episode will give you practical, immediately usable frameworks to build discipline, structure your activity, and create a culture where getting 1% better every day is the standard. About Marc Nudelberg: Marc Nudelberg is the president of On The Ball Ventures, a leadership and sales coaching firm he runs with his father and brother. A former NCAA Division I football coach, Marc is a TEDx speaker, author, and “1% mindset” coach who helps individuals and teams build discipline, processes, and daily behaviors that compound into extraordinary results. Connect with Marc: LinkedIn: / marcnudelberg Instagram: / coachnudel Email: marc@ontheball.co Connect with Eric & Counsel Culture: Website: https://www.ericbrooker.com LinkedIn: / ericbrooker Call to action: If this episode challenges how you think about work, sales, and leadership, hit LIKE, SUBSCRIBE, and share it with someone on your team who needs to hear it. Drop a comment with your favorite takeaway or how you’re getting 1% better today. marc nudelberg, eric brooker, counsel culture podcast, on the ball ventures, sales leadership, sales coaching, leadership podcast, 1 percent better every day, 1% better mindset, sales discipline, sales process, leading indicators in sales, sales metrics, sales performance, division 1 football coach, tedx speaker, relationship selling, output vs hours, entrepreneurial mindset, family business, culture and leadership, new sales leader, first-time manager, leadership development, sales training, revenue growth, daily habits, mindset coaching, performance coaching