Ep 17: Inside the Incentive Buyer's Mind: Trends, Risks and Realities скачать в хорошем качестве

Ep 17: Inside the Incentive Buyer's Mind: Trends, Risks and Realities

In this episode of Motivation Insiders, we explore insights from Inside the Incentive Buyer’s Mind: Trends, Risks & Realities, a new IESP resource built from the perspectives of more than fifty industry leaders who gathered at the 2025 IMA Summit. Three IESP board members join the conversation to discuss how today’s incentive buyers are reshaping expectations for loyalty, recognition, and channel programs. The discussion explores why one-size-fits-all program design is no longer sufficient, how segmentation and micro-gifting are becoming standard practices, and the ways B2C experiences are influencing what B2B buyers now expect. The panel also examines the risks and realities that buyers manage every day, as well as the push to move beyond vanity metrics to true business outcomes. Looking ahead, the episode highlights emerging signals such as AI, Web3, and crypto-linked rewards, and what role they may play in the next generation of incentive and engagement strategies. Throughout the conversation, the panellists return to a central theme: buyers are looking for partners, not just platforms—providers who can bring context, fluency, and clear alignment to measurable results. Listeners will come away with a concise view of what matters most to incentive buyers now, and where the market is heading next.