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Hi, I’m Aishwarya Chandan, a Product Designer with 9.5+ years of experience designing scalable B2B and AI-driven SaaS products. In this video, I walk through one of my key projects at Avoma — the **AI Coaching Assistant**, designed to help managers and sales leaders improve team performance through actionable conversation insights. *What this case study covers:* The business and user problem Key user pain points in coaching and performance tracking My role and design ownership UX strategy, information architecture, and design decisions How AI insights were translated into actionable coaching workflows Impact on coaching effectiveness and performance visibility *Project Highlights* Identified gaps in the manual and inconsistent coaching processes Designed a structured performance tracking and trend analysis system Enabled question-level insights for granular feedback Introduced visual trends to encourage continuous improvement Improved visibility into team performance and coaching outcomes *My Role* End-to-end UX: Research synthesis, problem definition, UX strategy, IA, interaction design, and stakeholder collaboration. This case study demonstrates my approach to designing data-driven experiences that align **user needs, business goals, and AI capabilities**. If you’d like to connect: Portfolio: https://aishwaryachandan.com LinkedIn: / aishwarya-chandan Thanks for watching!