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Labubu monster dolls, fuzzy creatures from Kasing Lung’s The Monsters Trilogy, have become a viral fashion and collectible phenomenon in 2025. Inspired by Nordic mythology and childhood fairytales, Lung created Labubu as a mischievous figure representing hidden desires. After a 2019 licensing deal with Pop Mart, the dolls exploded in popularity, fueled by celebrity endorsements from Lisa, Rihanna, Dua Lipa, and Kim Kardashian. Their success is driven partly by “blind boxes,” where buyers discover the doll’s color only after unboxing, creating a thrill similar to loot boxes and sparking obsessive collecting. Memes, TikTok skits, and viral clips have cemented Labubu’s status as the latest must-have accessory, with some comparing the craze to Beanie Babies or Pokemon. While critics argue this reflects unoriginal trend-chasing, the fascination with cute, naughty creatures is enduring. Labubu dolls now appear everywhere online, in comedy sketches and AI mashups, feeding their irresistible cultural momentum.