Owning Your Niche with Integrity | Kris Kaiser & Stephen McCaul | Noise Engineering скачать в хорошем качестве

Owning Your Niche with Integrity | Kris Kaiser & Stephen McCaul | Noise Engineering

Kris Kaiser and Stephen McCaul met at a pub in Santa Monica, California, and hit it off immediately. A shared interest in sound brought them together. Kris and Stephen's professional paths were quite different, but audio was a common thread throughout their lives. Kris's PhD dissertation studied the effects of urban noise on the breeding behaviors of frogs. Stephen developed audio software for video games. Both shared a love for spreadsheets, food, and the glorious sound and invitingly impenetrable interface of the Yamaha DX7 synthesizer. A few years later, Kris was a professor and Stephen worked on increasingly complex audio problems in his day job. As an escape, they began experimenting with home-built synthesizers and wild DIY noisemakers. Stephen developed a Eurorack module over a weekend after a dare from a friend, and the synth community took notice. That was the beginning, and in 2016 they quit their jobs and took Noise Engineering full time. Now a staple boutique developer, their hardware and software products are used and adored by hobbyists, composers, artists, and producers around the world. In This Conversation We Discuss: [00:59] Intro [01:26] A hobby into a full-time endeavor [02:18] Turning hackathon ideas into tangible products [03:26] Navigating the challenges of early manufacturing [04:25] Finding solutions through industry connections [06:13] Collaborating within a niche community [07:42] Gaining traction using marketing platforms [09:50] Episode sponsors [13:04] Balancing quality & price in a competitive market [15:35] Attracting early customers through trade shows [17:06] Educational content as top-of-funnel strategy [18:05] Connecting with people via face-to-face outreach [19:29] Tapping into LA's vibrant music community [20:00] Showing prototypes & gathering real-time feedback [21:50] Attending trade shows for customer interactions [22:33] Finding success with in-depth blog content [24:54] Expanding into software for flexible compositions [26:45] Developing innovative guitar products [27:53] High-quality instruments at Noise Engineering Resources: Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcomm... Boutique musical instrument firm dedicated to making tools for any artist https://noiseengineering.us/ Follow Stephen McCaul   / stephen-mccaul-10842b1   Follow Kris Kaiser   / kris-kaiser-77b345203   Book a demo today at https://www.intelligems.io/ Done-for-you conversion rate optimization service https://storetester.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews! Review Link: http://getpodcast.reviews/id/1447700156 Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit https://honestecommerce.com/ for more information. Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.com/pages/new...