How SocialPoint Escaped A Creative Rut скачать в хорошем качестве

How SocialPoint Escaped A Creative Rut

How do you beat the best ad you’ve ever done? Last year SocialPoint lucked into their best ad ever and simply could not beat it. All they could create were variations on a theme, but with increasing creative fatigue, ads increasingly brought diminishing returns. So Mobile Hero Danika Wilkinson built a process to systematize serendipity and become more creative on purpose. It worked, and as a result of that creative diversity, ROI increased 30% in just three months, and the team was able to increase retention by a further 25%. In this episode of Mobile Heroes Uncensored, hosts John Koetsier and Peggy Anne Salz go behind the curtain with SocialPoint’s product marketing manager and learn what makes this former Australian rugby journalist tick … and how she’s transformed marketing and creative production at SocialPoint. Timestamps: 0:00 Well you could work for the bank 1:06 Who is Danica Wilkinson 2:24 Origin story 3:47 Journalism to game marketer 7:33 Team alignment for creativity 9:25 Escaping the creative rut 12:01 Striking advertising gold 14:10 Macaws in the office 14:56 Creative testing 16:27 Systematizing serendipity 19:12 Privacy and granularity in mobile marketing 21:52 Future of consumer behavior on mobile