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Andy Wells, MustardGEO Everything, everywhere, all at once (almost) – Is satellite imagery finally reaching its potential? It is fair to say that satellite imagery of the earth’s surface has never quite met its potential. Yes, there have been innumerable successful projects and programmes, however, the use as a mainstream operational capability for industry and governments has not quite been achieved. Difficulty in data availability, access, commercial terms and conditions, analysis, visualisation and delivery to meet client needs have all conspired to limit use. Has this (or is this) about to change? This talk focuses on the use of earth observation across a range of map production and update requirements across a range of example applications (climate, insurance, security, risk, asset monitoring, resource management, etc.). Bio: Andy has enjoyed a 30-year career applying geography and geospatial technology to meet the opportunities and challenges of both industry and government globally. He has spent the last 30 years in business development, management and board positions across start-ups, SMEs and multinationals – always focused on how geography (often in partnership with satellite technology and earth observation) can provide business intelligence to make better decisions. More recently, much of his work has focused on climate and nature positive activity (driven by global need, governmental policy and commercial interest).