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Deliverability

DISCLAIMER: This song is a work of parody and satire. It is not affiliated with, endorsed by, or associated with Sacha Baron Cohen, Channel 4, or the creators of the Ali G character. All trademarks belong to their respective owners. --- Yo listen up yeah, Man sent it… but did it LAND though? That’s the question innit. I hit send on da email, press button real proud Server go “yeah mate”, packet flyin’ through da cloud Delivery say “cool fam, I passed it to da gate” But inbox lookin’ at me like “nah bruv, you too late” Cos delivery just mean it left my ends Like postman sayin’ “I dropped it round your fence” But deliverability? That’s a whole next test Did it hit inbox, or spam jail, or straight-up stressed? Delivery ain’t deliverability Just cos it sent, don’t mean visibility Inbox is da goal, that’s da ability Recipient decide, that’s deliverability Deliverability is da art of gettin’ seen Not bounced, not blocked, not trapped in spam machine It’s reputation, trust, and how you behave Like if man knows you, or locks da door and wave ISPs watchin’ how you move and play Who you email, what they do, if they stay Open it, click it, or mash spam complaint They decide if your future emails get paint…ed red You can send bare volume, think you’re doin’ great But inbox say “nah fam”, slammin’ shut da gate So don’t confuse sendin’ with landin’ clean Deliverability’s bout where messages be seen Delivery ain’t deliverability Just cos it sent, don’t mean visibility Inbox is da goal, that’s da ability Recipient decide, that’s deliverability Man think deliverability is technical only Nah bruv, it’s social Inbox got feelings It’s long-term ting, not one-time flex You earn that inbox with respect Permission-based, relevant, proper tone Or spam folder tell you “you’re not known” You can’t force inbox, can’t hack da vibe Recipient power, they decide If they rate you, you stay in da scene If they don’t… spam limbo routine So remember dis, yeah: Delivery is sendin’ Deliverability is landin’ Inbox is earned, not owed.