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Thinking about creating a video series as a lead magnet? Before you hit record, there are three critical mistakes most marketers make that kill their conversion rates. The Summary In this video, I’m sharing the "wisdom from the field" I just gave to a client on how to structure an opt-in that actually gets consumed. We’re diving into why you should stop narrowing your audience too early, the "60-minute rule" for content length, and why the traditional "drip" method might be hurting your sales. As Frank Kern says: The best way to prove you can help someone is to actually help them. Let's make sure your lead magnet does exactly that. 🕒 Timestamps 0:00 – How to prove you can help your audience 1:16 – The "Wide Swath" Strategy: Don’t silo your audience too early 2:00 – The 3-Video framework for any industry 3:00 – The 60-Minute Rule: Why length matters for consumption 4:00 – Why you should STOP dripping your lead magnet content 5:10 – Should you use video or audio? 6:05 – How to structure your landing pages for maximum focus Be Sure To Follow Me On Social / bluecowmarketing / bluecowmarketing / shaunwhynacht Find my website at: https://www.bluecowmarketing.ca