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"In The Beginning": The fundamentals of content management

In the beginning there was content. But soon content gave birth to content management - and then a whole lifecycle emerged, from modeling and aggregation, through editorial workflow, and finally to transformation and publication. In this session, Deane Barker, Global Director of Content Management Strategy (Optimizely), and author of four content management best-sellers, will take you through the history of content management and how it applies to your business in 2022. In just 25 minutes you will learn: The fundamentals of content and content management The differences between ECM, WCM, DAM and LMS Common CMS pitfalls for SMB, mid-market and enterprise companies