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The relationship with Back Channel Brewing Co. began through an initial connection from Canna Connect. Melissa from Back Channel expressed interest in collaborating on an event in the winter of 2024. After discussing potential partnerships, the collaboration started with a product introduction – Conger Meat Market's Wagyu beef jerky, supplied by Canna Connect. The beef jerky was sampled and approved, leading to a successful and ongoing relationship with Back Channel, where the jerky is still sold. The collaboration emphasizes human connections and shows growth through mutual support. The video also highlights an upcoming event on Thursday, July 10th, where a 40mg can product, dubbed 'Cocoflow,' will be introduced – noted to be a unique blend in Minnesota's market. 00:00 Building the Relationship with Back Channel 00:58 First Product Collaboration: Beef Jerky 02:05 Expanding Partnerships and Human Connections 02:32 Upcoming Event Announcement