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Full text: https://firmstrategy.net/pest-analysi... Microsoft Corporation is an American multinational technology corporation which produces computer software, consumer electronics, personal computers, and related services. Earlier dethroned by Apple in 2010, in 2018 Microsoft reclaimed its position as the most valuable publicly traded company in the world. In April 2019, Microsoft reached the trillion-dollar market cap, becoming the third U.S. public company to be valued at over $1 trillion after Apple and Amazon respectively. As of 2020, Microsoft has the third-highest global brand valuation. Actually, if you’re not running an Apple device, chances are you’re using a Windows Operating system. Unfortunately, the laptop and PC industry isn’t as strong as it once was. Future success in this realm is still possible. But it’s much more strenuous than ever before. There’s also trouble brewing with data breaches. Some companies aren’t happy with how Microsoft distributes their software. And the company isn’t doing well in the mobile niche. This PEST analysis explains these troubles in more details. As well as Microsoft’s successes within the last few years.