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Bodhi Gallo went from running a dumpster rental business in college to becoming one of the most respected voices on Twitter for local SEO and home service marketing. He shares how he bought a small dumpster company doing around $100K a year, scaled it to $750K using Google Business Profiles, local SEO, and smart ad strategies, then sold it and went all-in on helping other service companies grow. Today, as co-founder and CRO of Striker Digital, Bodhi and his team work with more than 600 home service businesses across the country, helping them dominate their markets through SEO, GBP optimization, and high-ROI ad campaigns. In this conversation, Bodhi breaks down his full playbook for scaling service companies — from when and how to create multiple Google Business Profiles, to the importance of having a verified physical location, to how service and location pages can work together to boost overall topical authority. He also dives into his Twitter strategy, explaining how he built one of the largest followings in local SEO by mixing lifestyle, marketing, and local content that connects directly with his ideal clients. Danny and Bodhi go deep on what’s working in local SEO right now, the biggest mistakes operators make when scaling, and what separates a $1M business from a $3M+ one. They also cover Bodhi’s journey of building Striker Digital from the ground up, his approach to hiring globally, and the lessons he’s learned from working with hundreds of operators nationwide. It’s a raw and practical episode packed with insights for anyone serious about local SEO, home service growth, and building a business that lasts. Bodhi Gallo, Co-founder of Stryker Digital: Twitter: https://x.com/irentdumpsters LinkedIn: / bodhigallo Instagram: / bo_dhi_g Stryker Digital: https://www.stryker-digital.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: / dannyleibrandt LinkedIn: / dannyleibrandt Twitter: / dannyleibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms: YouTube: / @localmarketingsecrets Spotify: https://open.spotify.com/show/1TCL0Lh... Apple Podcasts: https://podcasts.apple.com/us/podcast... Amazon Music: https://music.amazon.com/podcasts/e0b... Podcast Chapters: 00:00 Introduction to Bodhi Gallo's Journey 01:07 Scaling the Dumpster Rental Business 06:23 Transitioning to Twitter and Local SEO Expertise 11:32 Client Acquisition Strategies for the Agency 16:18 Optimizing Google Business Profiles 20:56 The Importance of Multiple Google Business Profiles 22:23 The Importance of Location in Service Businesses 24:05 Optimizing Google Business Profiles 27:34 Balancing SEO and Conversion Strategies 29:30 Leveraging Location Pages for Authority 30:46 Expanding Google Business Profiles 31:30 Tools and Techniques for Local SEO 35:17 Understanding SEO Timelines 36:29 The Role of Backlinks in Local SEO 37:39 Navigating SEO Ethics and Strategies 40:04 Key Takeaways from Client Experiences 41:54 The Importance of Customer Service in Business #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #strykerdigital #bodhigallo