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The donor lifecycle has a handful of explanations from various sources that have led to several misconceptions about what it actually is. Some view it as an actual lifecycle, like a closed loop—a donor hears about the organization, eventually gives, and is then cultivated until they give again. That’s a fairly condensed version, but the idea of a loop—from awareness to cultivation to gift—is an extremely prominent model. In this webinar, Kindful uncovers what the donor lifecycle looks like from end to end—or at least, in this case, from start to continuation. Presenting is Bradley, the Senior Director of Customer Acquisition at Kindful. He has over 10 years of experience helping organizations implement and optimize CRMs, marketing automation, and analytics solutions with the goal of providing better insights to drive improved results. Bradley currently works alongside his team at Kindful to provide the nonprofit market with software solutions that make fundraising and donor management easier. To read the entire donor lifecycle guide, head to our site: https://kindful.com/ebooks/donor-life... Learn more about Kindful's integrated nonprofit CRM at https://kindful.com/ Connect with Kindful: Facebook: / kindfulapp Instagram: / kindfulapp Twitter: / kindfulapp LinkedIn: / kindfulapp