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Grow a $500 Million Brand With Funny Ads and Smart Bets. ► Free Shopify Trial: https://utm.io/yt_podcast_trial ► SUBSCRIBE to our channel: https://utm.io/uhw53 ► The Best Of Business Advice Of 2025 https://utm.io/ujbtm Wondering how True Classic grew from a simple idea into a $500 million brand? Founder Ryan Bartlett reveals the exact strategies that made True Classic one of Shopify's fastest-growing brands, and the story behind his daring $40 million inventory investment and whether or not it paid off. The brand’s comedy-driven content strategy consistently converts and True Classic is able to maintain an incredible focus on direct response marketing. Discover how to build an empire by creating entertaining ads that convert, mastering Facebook advertising (even post-iOS 14), and taking calculated risks. Don't miss out on this blueprint for brand success! Hit play and transform your business approach today. ►Want to have a t-shirt from True Classic? Check out their store: https://utm.io/trueclassic ____________________________________________________________ Here’s what we will cover in this interview: 00:00 Intro 2:30 Starting with just a $3,000 investment 6:15 The key to mastering Meta ads 9:00 Why your ads aren’t converting… 12:30 Risk taking 101– how you know you’re taking the right leap of faith 17:00 Direct response vs. Branded content 21:00 Ryan’s $40 million bet! 24:00 Tips for improving your Shopify store 27:00 Finding your “why” beyond the business 31:30 How you can start building a $500 million business today #shopify #shopifymasters #shopifypodcast