Why Founders Can’t Ignore Margins | Tom Eddleston | FABRIC скачать в хорошем качестве

Why Founders Can’t Ignore Margins | Tom Eddleston | FABRIC

Stop building perfect businesses in spreadsheets. Start building ones that survive contact with reality. Listening to Tom Eddleston, it hit me - models don’t make money, margins do. Too many founders obsess over a 20-tab forecast built on wishful thinking. Garbage in, garbage out. Tom spent a decade in Private Equity. His take surprised me. The financial model was the last thing on his mind. He focuses on margins weekly. Retail price, sell-through, distributor incentives - every small tweak runs through a margin lens. That discipline is what gives you options later. Not a prettier P&L. If you’re growing an eComm or CPG brand, take 10 minutes to map out your unit economics, ideally on both a product AND customer basis. Then spend the next 10 months protecting the margin. Profits on Purpose exists for conversations like this. Take the time to understand your margin early. If it’s thin, fix it before you scale.