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Orchid Essentials is a high quality cannabis company that specializes in manufacturing pen batteries and cartridges. When they approached us, they told us that their main goal for this project was to help change the stigma that surrounds the cannabis community. They wanted us to help them create a personal connection between their company's brand and the highly successful, hard working individuals that use cannabis to aid in their daily lives. To accomplish this, we utilized strategic cinematography, to take the viewer on a journey that showed very hardworking people going about their day. A young business professional, a small business owner, and an elderly couple that enjoy adventure and traveling, to show the consumer that you can be a productive member of our society and still use cannabis to enhance it. Because we were unable to show these individuals actually use this product, we had to get creative with our product placement, and this was the result! If you're looking for a fresh approach to video production, and want to see how data driven production can help improve your business’s online presence, connect with us! http://ironwellproductions.com/connect