Social Selling: How To Sell More On TikTok Shop скачать в хорошем качестве

Social Selling: How To Sell More On TikTok Shop

Master the essentials of social selling and learn more about the full potential of TikTok Shop. TikTok stands out as a discovery-driven platform, perfect for building brand awareness and capturing impulse purchases. Our experts talk about how the platform’s revenue-sharing model powers the Creator Economy and fuels affiliate marketing success. Discover what makes products truly TikTokable, from high demonstrability to authentic storytelling, and see how sellers can leverage the Affiliate Center to recruit creators, send samples efficiently, and maintain content accountability. Explore the powerful halo effect where TikTok content drives sales across DTC and Amazon, and learn how to repurpose top-performing TikTok content for Omnichannel marketing on Meta and Instagram. Speakers: Michelle Barnum-Smith, CEO, TTShopSellers SangHa Park, Partner Development Manager, TikTok Shop Jordan West, CEO, Social Commerce Club Moderated by Fabrizio Assabese, Chief Growth Officer, Judge.me. | 00:00 | Introduction | 00:35 | Defining Social Selling | 01:25 | TikTok as a Discovery and Sales Channel | 03:25 | Entertainment Value First | 04:30 | Driving Traffic to DTC Sites and Amazon | 06:10 | Retention Strategies | 07:05 | Best Practices | 08:00 | Testing Content | 10:25 | Strategy Deep Dive | 11:30 | How Non-Creators Can Use the *Affiliate Center* | | 12:30 | Must-Haves for Creators | 14:15 | TikTok’s Internal Creator Management System | 15:30 | Keys to Product "TikTokability" | 17:35 | Print-on-Demand (POD) Fulfillment and SLAs | 18:50 | Managing Messaging in Highly Regulated Industries | 20:45 | High-Ticket Dropshipping and the Risk of Generative AI | 22:05 | Demographics | 23:45 | Capturing and Porting Content | 25:00 | Using TikTok Content for Meta Ads | 26:40 | Why TikTok Shop Works | 27:45 | Role of Reviews and Social Proof About this session: Recorded live at Growth Unlocked: The Summit, this session explores how real brands use reviews, UGC, and AI to grow trust, retention, and sales. Learn more about our app: https://judge.me Get unlimited photo and video reviews for free: https://apps.shopify.com/judgeme And subscribe for more expert talks on Shopify growth, review marketing, and eCommerce strategy!