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▶AI Sales Accelerator: https://www.higherlevels.com/ai-sales... If you’re not using AI in sales, you’re already behind and the gap is widening fast. In this video, we break down why AI won’t replace every sales rep, but it will replace the ones who don’t learn how to use it. We’re past the point where AI is just a “cool tool.” Right now, it’s a competitive advantage for reps who know how to use it to streamline their workflows, free up hours every week, and deliver better results. We’ll walk you through specific AI workflows that are working for us right now, from cold email generation to call scripts, follow-up emails, discovery call prep, account planning, and CRM updates. You’ll see live screen-share demos of the custom GPTs we use daily, built around proven frameworks like the Value Statement Framework and Who/Why/What messaging. We’re also announcing the AI Sales Accelerator, our course and community where you’ll get these GPTs out of the box, plus the skills to build your own so you’re always on the cutting edge of AI in sales. Why You Should Watch This Video: -We show you exactly how AI can save 5–10+ hours a week without sacrificing quality -You’ll see the difference between generic ChatGPT prompts and custom-trained GPTs for sales -We break down real examples from our day-to-day so you can start applying them immediately -You’ll learn how to take control of your AI tools instead of relying on half-baked features from sales platforms -We reveal the small setup tweaks that make AI outputs production-ready on the first try 📌 ABOUT ME: I have worked in Enterprise Software Sales for 7 years and am currently an Enterprise Account Executive. I have coached hundreds of Tech Sales Reps across different industries and verticals. This channel is dedicated to building confident, high-performing sales pros through real-world frameworks and repeatable systems. LinkedIn → / connor-murray-cm Personalized Coaching → https://calendly.com/higher_levels 30-Day Sprint → https://www.connormurrayhq.com/offers... ⏱️ Timestamps 00:00 – Intro: AI in Sales – The Shift Happening Now 01:18 – Why Ignoring AI Will Put You Behind 02:22 – Announcing the AI Sales Accelerator 04:11 – The Prompt Framework That Changes Everything (STOK) 07:27 – What “Knowing How to Use AI” Really Means 09:37 – Top AI Use Cases for Sales Reps Right Now 13:18 – The Cold Call Script Demo: Generic AI vs. Custom GPT 17:55 – Building Production-Ready Cold Call Outputs 20:52 – The Discovery Call Transcript to CRM Workflow 24:13 – Customizing Follow-Up Emails in Seconds 26:10 – Why You Can’t Afford to Ignore This Shift 26:44 – Final Thoughts + Next Steps