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Communicating in the Age of Grievance

The 2025 Edelman Trust Barometer reveals a troubling shift from polarization to grievance to insularity, a progression in which stakeholders aren't only divided or angry but also withdrawing into tight circles of "people like us" and viewing outsiders with suspicion. In this Circle of Fellows conversation, the panel will examine the strategic and practical implications of a world in which employees trust their CEO and neighbors more than external sources, domestic companies enjoy trust advantages over foreign competitors, and income divides deepen distrust across organizational hierarchies. The Fellows will explore how communication professionals can position themselves as trust brokers within their organizations, helping bridge the executive suite, front-line employees, and diverse stakeholder groups while navigating generational differences in how people experience and express grievances. From Gen Alpha's focus on external blame and politicized "whataboutism" to the role of AI governance in building institutional credibility, this fast-paced discussion will provide frameworks for communicators to remain centered and effective even as insularity and grievance reshape the landscape we navigate daily.