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OpenAI just announced a major shift for ChatGPT users. ChatGPT Go is now available worldwide at $8 per month, and for the first time ads will be tested on both the free and Go tiers in the U.S. This short briefing breaks down what changed, how the ads will appear, what controls and privacy protections you get, and what this could mean for the future of conversational commerce. Quick highlights • ChatGPT Go expands availability globally, adding expanded messaging, image creation, file uploads, and memory for $8/month. • Ads will be tested on free and Go users in the U.S. Premium, Pro, Business, and Enterprise plans remain ad-free. • Ads appear clearly labeled and only at the bottom of responses, with guardrails to avoid showing ads in sensitive conversations or to underage users. • OpenAI promises ads will not influence model answers and private chats will not be shared with advertisers. You can turn off ad personalization, clear ad data, dismiss ads, or upgrade to an ad-free tier. • Long-term vision includes interactive, conversational ads that let you ask follow-up questions, creating new opportunities for small businesses and creators. Why this matters This is a test of a hybrid model combining lower-cost subscriptions and ad revenue to fund wider access to advanced AI. For builders, businesses, and creators, it signals new monetization and discovery channels inside chat. For users, it creates tradeoffs between cost and a fully ad-free experience. What do you think? Will ads inside chat improve accessibility or create new problems? Drop a comment and subscribe for more explainers. Want a custom AI news feed for your brand, with your logo, tone, and source list? Request a demo at https://autocontentapi.com or contact hello@autocontentapi.com. This video was auto-generated with AutoContent API, our system for high-scale, on-brand news explainers: https://autocontentapi.com