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The College Football Playoff conversation has shifted sharply as fans question whether wins and losses still drive the rankings, or if the committee is prioritizing massive brands like the Ohio State Buckeyes, Alabama Crimson Tide, Georgia Bulldogs, Texas Longhorns, and Notre Dame Fighting Irish for the sake of TV ratings. Each week’s release seems to reinforce the idea that helmet logos and market power matter more than actual results, especially when teams with fewer Top-25 wins or shakier performances jump over programs like Utah, Louisville, BYU, or Texas Tech who have earned their résumés on the field. As the controversy grows, the college football world is asking whether the CFP has transformed into a brand-protection system rather than a merit-based selection process. This brand-heavy approach fuels the perception that the committee rewards historical relevance over current dominance, spotlighting powerhouses even when they struggle. Fans of programs such as Oregon, Oklahoma, Clemson, Florida State, and Miami argue that their teams are being boxed out of contention by legacy brands that deliver bigger viewership and revenue. With networks hungry for marquee matchups, the suspicion is that undefeated or one-loss teams without national followings are penalized, while traditional titans get the benefit of the doubt. This tension between on-field performance and national prestige is at the core of the debate dominating college football headlines. As Selection Day approaches, the uproar highlights a broader identity crisis for the sport: Is the College Football Playoff supposed to reward the most deserving teams, or the most marketable ones? The mixed messaging—celebrating strength of schedule one week, then elevating brand names with weaker résumés the next—has left fans, analysts, and even coaches questioning the legitimacy of the process. Whether it’s the Indiana Hoosiers, Texas A&M Aggies, Ole Miss Rebels, or Virginia Cavaliers fighting for respect, the growing sentiment is clear: until transparency improves, the CFP will continue facing accusations that ratings and reputation matter more than the scoreboard.