From Content to Connection: Rethinking Member Engagement With Jackson Boyar скачать в хорошем качестве

From Content to Connection: Rethinking Member Engagement With Jackson Boyar

In this episode of Learning by Association, host Bill Sheehan welcomes Jackson Boyar, CEO and co-founder of RallyBoard, for a wide-ranging conversation on one of the most pressing challenges facing associations today: Meaningful member engagement in an attention economy. Drawing on his background as the founder of Mentor Collective and his work with associations across industries, Jackson shares why connection—not content alone—is becoming the defining value proposition for associations, particularly for millennials and Gen Z professionals. Together, Bill and Jackson explore how cohort-based programs, peer learning and informal mentorship can help associations move beyond transactional engagement toward deeper, more authentic member experiences. The discussion also examines how associations can leverage their unique social capital to differentiate themselves from big tech platforms, create year-round value beyond the annual meeting and rethink engagement, learning and community as strategic drivers of relevance and growth . Key topics covered in this episode include: Why traditional engagement metrics fall short and what real engagement looks like The role of cohort-based learning and peer connection in attracting younger members How associations can design intentional member experiences that foster trust and loyalty The intersection of learning, mentorship and community as a competitive advantage Opportunities to scale connection while supporting staff capacity and sustainability Don’t forget to like, comment and subscribe for more conversations on the future of associations. Learn more at D2L.com/Learning-by-Association