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Meet The Real Perfume King Of India Ft. Pulkit Malhotra | Mocemsa Founder In this most insightful episode, we have Pulkit Malhotra, Co-Founder & Head Perfumer at Mocemsa. Founded in 2015, Mocemsa aims to create tasteful olfactory experiences for men and women by blending high-end, qualitative, luxurious perfumes. It stands to represent how different weather and seasons call for a variation in scents. The podcast embarks on how Pulkit entered into the fragrance world, his journey of launching Mocemsa, basics of the perfume business, gaps in the perfume market, the world’s most expensive perfumes, and how AI impacting this industry. Watch this podcast till the end to know how to start a perfume business with minimum investment. Liked the video? Like, comment & subscribe for more! Follow us on other social media platforms: Instagram: / mad_over_growth LinkedIn: / madovergrowth Twitter: / madovergrowth WhatsApp: https://whatsapp.com/channel/0029VaBZ... Follow Pulkit Malhotra: Instagram: / mocemsa LinkedIn: / pulkit-malhotra-6572a51b9 CHAPTERS: 00:00 Highlights 02:09 How Pulkit entered into the perfume world? 04:55 How many perfume notes are there? 08:18 From where has perfumery started? 14:49 How to start a perfume business? 18:19 Gaps in perfume market 21:41 Perfume launch for GenZ 27:21 Lifestyle Product or Aspirational Product 32:12 How to enter into the modern trade? 36:54 About BA Cost 40:11 Basics of Perfume Brand 46:58 Concentration level in perfume 54:09 AI changing the game 01:02:03 Investment required to start perfume business #Mocemsa #PerfumeBrand #LuxuryPerfume #Business #Dior #PremiumPerfume #Startup #Podcast #MadOverGrowth #NitinBajaj ---- Watch Previous Episodes with: Shivi Singh - • Lenskart Competitor ClearDekho Earns 100 C... Rahul Arora - • Shark Tank Founder Earns 10 Crores By Taki... Lalit Agarwal - • Lalit Agarwal, V Mart Founder on building ... ---- About Mad Over Growth: Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success. Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business. This podcast is produced by EasyLeadz. ---- About EasyLeadz: EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, https://bit.ly/3GqgAnt LinkedIn: / easyleadz Instagram: / easyleadz ---- Credits: Editor: Nitin Kumar & Abu Talha Location Courtesy: Guftagu Comedy Club