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This chapter introduces the two "characters" of your mind: System 1 (fast, intuitive) and System 2 (slow, analytical). With visual and everyday examples, Kahneman shows how System 1 generates immediate impressions and how System 2 usually accepts those responses by default, intervening only when it detects a problem. Kahneman uses specific examples to illustrate each system. When you see an angry face or understand "2 + 2 = ?", that's System 1—effortless, automatic. When you fill out a tax form or park in a narrow space, you need System 2—effortful, deliberate attention. The distinction isn't just academic; it explains why we make predictable errors despite our intelligence. The chapter introduces the concept that while we identify with the conscious, reasoning System 2, much of our mental life is actually governed by the automatic System 1. We are generally unaware of what System 1 is doing—we don't know how we retrieve associations from memory or how we construct our perceptions of the world. System 1 operates in the background, and we only become aware of its outputs: impressions, intuitions, intentions, and feelings. A critical insight is that System 2 typically endorses or rationalizes ideas and feelings generated by System 1 with little modification. Most of the time, System 2 adopts the suggestions of System 1 with little or no effort. You generally believe your impressions and act on your desires, which is how you live most of your life. However, System 2 can also resist suggestions from System 1, though this requires effort and attention. The chapter establishes the metaphor that will run through the book: thinking of the two systems as agents with their own personalities, capabilities, and limitations. This personification is a fiction—there are no separate entities in the brain—but it's a useful fiction that helps explain complex psychological phenomena in accessible language.