When Will the Category-Killing Carnage End? скачать в хорошем качестве

When Will the Category-Killing Carnage End?

Bed Bath & Beyond's bankruptcy is the latest evidence that category killing is a dying retail model. I unpack the lessons learned and where narrow-focus big-box brands might go next. 𝐒𝐔𝐁𝐒𝐂𝐑𝐈𝐁𝐄 𝐓𝐎 𝐌𝐘 𝐏𝐎𝐃𝐂𝐀𝐒𝐓: ‪@CarolSpieckerman‬ 𝐖𝐀𝐘𝐒 𝐓𝐎 𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 𝐌𝐄 ⚡𝐇𝐢𝐫𝐞 𝐦𝐞 𝐭𝐨 𝐬𝐩𝐞𝐚𝐤 𝐚𝐭 𝐲𝐨𝐮𝐫 𝐫𝐞𝐭𝐚𝐢𝐥 𝐞𝐯𝐞𝐧𝐭 https://spieckermanretail.com/speaking ⚡𝐁𝐫𝐢𝐧𝐠 𝐦𝐞 𝐢𝐧 𝐚𝐬 𝐚 𝐬𝐮𝐛𝐣𝐞𝐜𝐭 𝐦𝐚𝐭𝐭𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐭 https://spieckermanretail.com/speaking ⚡𝐑𝐨𝐜𝐤 𝐲𝐨𝐮𝐫 𝐫𝐞𝐭𝐚𝐢𝐥 𝐁2𝐁 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 https://spieckermanretail.com/b2b-con... ✅ 𝐂𝐎𝐍𝐍𝐄𝐂𝐓 𝐖𝐈𝐓𝐇 𝐌𝐄 LinkedIn:   / carolspieckerman   X: https://x.com/retailxpert Instagram:   / retailxpert   ❓𝐐𝐔𝐄𝐒𝐓𝐈𝐎𝐍 Have a question about what’s happening in retail? Drop it in the comments and I’ll get back to you! #retail #spieckermanspeaksretail 𝐄𝐏𝐈𝐒𝐎𝐃𝐄 𝐎𝐕𝐄𝐑𝐕𝐈𝐄𝐖 A new breed of retail chain emerged in the 80s that spelled a last hurrah for brick & mortar before the digital floodgates opened in the 90s. Bigger than a specialty store yet smaller than a supercenter, category killers offered every size, style, and color imaginable, all in one place, and at nice prices. Suburban expansion, supply chain leaps, and global communications advances added momentum. Then came Amazon and its wake of digital competitors, slaying niches without mercy. A recent wave of retail bankruptcies attests to how lack of diversification has become a deadly trap. Category killing was a great model...until it wasn’t. In this quick-take episode, Carol Spieckerman explores the history and future of category-killing and its impact on the retail landscape. Episode highlights: ·      Why retail obituaries are riddled with dubious causes of death ·      Why smart retailers are scrambling to diversify ·      How category killing quashes retail media opportunities ·      Why portfolio plays and digital forays won’t save the day Want to be a guest on Spieckerman Speaks Retail? Contact [email protected]