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Visit Attio: https://bit.ly/4kSLuqV Supercharge your CRM with an AI enrichment using Attio and Clay. You'll learn how to connect these tools to automatically enrich your People and Company records with real-time data. AI Attributes make it easy to auto-populate fields and trigger enrichment workflows, helping startups and builders scale their go-to-market motion with intelligent automation. Attio, the CRM trusted by 80,000 startups, offers a fully customizable way to combine automation, data, and intelligence in one unified workspace. Contents: 0:00 Introduction: Why enrichment matters and overview of integration 2:15 What is data enrichment? Key concepts and benefits 4:30 Setting up Attio: Creating your CRM foundation 7:00 Introduction to Clay: Overview and core features 9:10 Connecting Attio and Clay: Step-by-step walkthrough 12:45 Building your first enrichment workflow 16:20 Demo: Automating enrichment for new leads 19:40 Troubleshooting and best practices 22:00 Q&A and advanced tips 24:00 Recap and next steps See more information here, or email support@attio.com for further help: https://attio.com/help/academy/workfl...