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A recent paper published in the Harvard Business Review, flags India’s growing importance as a consumer economy. In this backdrop, the paper co-authored by three professors asks a very blunt question: Do MNCs have an India strategy? This is a very interesting pivot. From merely waxing eloquent about the India opportunity, these professors are goading MNCs to walk the talk. Citing examples like Unilever and Nestle, the paper argues that the Indian subsidiaries of these MNCs are outperforming the parent company. The prevailing gloom and doom about most western economies only amplifies India’s potential as the next big bet for MNCs. An India Shining moment for these MNCs as it were. To explore this hypothesis, we spoke to one of the co-authors. Anup Srivastava, is professor at the University of Calgary. #mnc #india #vocalforlocal #google #multinationalcompany Since many of our well-wishers requested a UPI payment id to contribute and support us, here’s the link, which gives us 100% of what you choose: https://stratnewsglobal.com/support-us/ You can also click and buy a YouTube Super Thanks(the heart icon where you liked this video), which directly supports StratNewsGlobal, with 70% of your chosen amount. Leave your comments, questions and feedback. Like and share our videos. Subscribe to our YouTube channel. Click on the 🔔icon to get notified of our latest uploads. To get instant updates join our telegram circle - https://t.me/stratnewsglobalbroadcast