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In this episode, Conor Lee, founder and CEO of HipLead, talks about the emerging Outbound Sales As A Service (OBSaaS) model for prospecting and generating leads. Combining expertise in big data and targeted email marketing, enterprises of all sizes are using Outbound Sales As A Service to scale their sales by taking over the top of the sales funnel. Among the many topics we discuss are: • How OBSaaS is different than outsourced lead generation • The situations where it makes sense to use Outbound Sales As A Service • The sales processes you need in place to leverage the prospects generated by an OBSaas company like HipLead • What HipLead can do that your SDRs can’t. • How OBSaaS supports the specialization of SDRs and (delays their early burnout) If you’re in sales or sales management, then you definitely need to listen to this episode.