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70% of Utah business owners give the same generic answer when asked what makes them special: "Quality service." That's not a differentiator—that's the baseline. In this episode, we break down exactly what's working for Utah businesses in 2026 when it comes to content, media, and digital marketing. What You'll Learn: ✅ Why 70% of businesses fail the "what makes you different" test—and how to fix it ✅ The Google Business Profile media mistake costing you 42% more clicks ✅ Why DIY media is the "unpermitted shed house" approach to marketing ✅ Where new businesses should actually invest their first marketing dollars ✅ How to get camera-shy owners on video without forcing TikTok dances Timestamps 0:00 - Introduction to Grow Smarter Utah 1:30 - Meet Brayden from Be Social 4:30 - The organic reach decline myth 8:00 - What quality content actually means 12:00 - The 70% problem: Generic value propositions 17:00 - Why brand messaging comes before ads 21:00 - Google Business Profile media strategy 27:00 - New business vs established business packages 37:00 - Getting camera-shy owners on video 47:00 - Authenticity vs TikTok dances 53:00 - The DIY "shed house" problem 56:00 - Key takeaways and next steps Links 🔗 Full Show Notes: https://news.tobeagency.co/learn/70-o... 🔗 Be Social: https://besocialnow.net 🔗 Connect with Brayden: / braydentomicic 🔗 Tobe Agency: https://tobeagency.co About Grow Smarter Utah Grow Smarter Utah helps Utah business owners waste less and grow smarter with their marketing investments. Each episode focuses on what actually works in the Utah market—no fluff, no generic advice.