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We take you behind the scenes of the making of our latest advertising campaign, Origami, from ideation through to execution. This ad was a collaboration between a creative team of filmmakers, videographers, animators, actors as well as NCI's Marketing Team. We combined live action footage shot is Dublin with digital artistry, including the use of AI tools, to bring to life the message: "You don't do it alone, we're with you every step of the way". As a Higher Education Institution offering courses in Business, Computing, Psychology, and Education, we believe in using technology responsibly and creatively. This campaign reflects our commitment to innovation, while staying grounded in the human connections that define education. Learn more about this campaign here: https://info.ncirl.ie/realise-your-po...