The Man Who Saved LEGO from Bankruptcy скачать в хорошем качестве

The Man Who Saved LEGO from Bankruptcy

This is the incredible story of how LEGO went from near-bankruptcy to becoming the world’s most valuable toy brand worth billions. In 2003, LEGO was on the edge of collapse—losing nearly €250,000 every single day. Stores didn’t want its products, kids weren’t buying them, and bankruptcy seemed inevitable. But then came Jørgen Vig Knudstorp, a man with bold ideas who completely reinvented LEGO. From selling off theme parks and cutting costs to refocusing on the iconic brick and launching blockbuster partnerships like Star Wars and Harry Potter, Knudstorp’s strategy saved LEGO from disaster. If you enjoy fascinating business stories, brand turnarounds, and the secrets behind the companies you grew up with, make sure to subscribe for more.