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Thinking about franchising your business? Most entrepreneurs believe franchising is the fastest way to scale. The truth is, if you do it wrong, it can destroy your brand, your culture, and your profitability. In this episode, franchise expert Dr. Tom DuFore breaks down exactly how to franchise your business the right way. He has helped more than 600 companies evaluate and launch franchise systems, and he shares the real framework behind sustainable franchise growth. If you are a founder, entrepreneur, or small business owner considering expansion, this conversation could save you years of mistakes. In this episode, you will learn: • The 3 tests your business must pass before franchising • Why most franchise systems fail • The biggest red flags when someone pitches you franchising • How to scale without losing brand control • Why sustainable growth beats viral growth • Franchise trends in home services, mobile businesses, and AI Franchising is not hype. It is systems, leadership, training, and long-term value creation. If your goal is to turn a local business into a scalable brand, this episode is your blueprint. Connect with Dr. Tom DuFore Big Sky Franchise Team https://bigskyfranchiseteam.com Multiply Your Success Podcast https://bigskyfranchiseteam.com/categ... Tom DuFore on LinkedIn / tomdufore Help Us Reach 100,000 Subscribers Our goal this year is to hit 100,000 subscribers and build one of the most transparent startup communities on YouTube. If you believe in real founder conversations, real business lessons, and building in public: Subscribe Like this video Comment where you are in your business journey We are just getting started, and we would love to have you along for the ride. 🎬 Chapter Markers 00:00:00 – Why Franchising Can Make or Break Your Business 00:02:45 – How Tom DuFore Got Into Franchising 00:06:30 – The 3 Tests to Know If Your Business Is Franchisable 00:11:40 – Why Service Franchises Are Dominating the Market 00:15:05 – Unique Franchise Models You Would Never Expect 00:18:10 – The Biggest Franchise Trends Right Now 00:22:15 – The Social Media Growth Trap in Franchising 00:28:50 – Red Flags and Get Rich Quick Franchising Scams 00:34:40 – How to Protect Your Brand as You Scale 00:40:55 – Real Franchise Success Stories 00:45:10 – AI and Automation in the Franchise World 00:47:35 – What Success Really Means to Entrepreneurs 00:50:15 – How to Connect With Tom DuFore 00:52:00 – Our Goal: 100K Subscribers and Building in Public