GA4 Metrics That Actually Matter for Business Owners скачать в хорошем качестве

GA4 Metrics That Actually Matter for Business Owners

In this video, our Senior SEO Strategist, Barb Senkala, demonstrates which Google Analytics 4 metrics actually matter for tracking SEO success. If you've felt overwhelmed by GA4's dozens of reports and hundreds of metrics, this video cuts through the noise and shows you the only four numbers you need to check weekly. Barb walks through where to find each metric, what it means for your business, and why your session numbers might be down even if you're doing everything right. What You Will Learn: → The Four Essential Metrics: Organic traffic, engagement rate, conversions, and landing pages. Why these four tell the complete story of your SEO performance. → Exact GA4 Navigation: Step-by-step walkthrough showing where to find each metric in Google Analytics 4's interface and how to filter reports to show only what matters. → Why Sessions Are Dropping: How AI search (Google AI Overviews, ChatGPT, Perplexity) is reducing website traffic across all industries, and why this is normal. → Quality Over Quantity: Why the traffic you're still getting is more valuable now, and why conversion rates matter more than total session counts. → Reading the Data Together: What it means when traffic goes up but conversions stay flat, when engagement is high, but traffic is low, and how to spot algorithm update impacts. → Check Weekly, Not Daily: Why daily analytics checking creates panic over noise instead of clarity about patterns, and how to identify normal seasonal fluctuations. Chapters: 0:00 - Introduction: Why GA4 Feels So Overwhelming 1:15 - Why Google Analytics 4 Is Completely Different 2:30 - The Four Metrics That Actually Matter 3:00 - Metric #1: Organic Traffic (Where to Find It) 5:15 - Metric #2: Engagement Rate (Replacing Bounce Rate) 7:00 - Metric #3: Conversions (What Actually Matters) 9:30 - Metric #4: Landing Pages (Opportunities & Performance) 13:45 - Why AI Is Reducing Website Traffic Across the Board 15:30 - Why Your Remaining Sessions Are More Valuable 20:30 - Understanding Normal Traffic Fluctuations 22:00 - Final Thoughts: You Don't Need to Be a Data Analyst 🔗 Resources Mentioned: Boulder SEO Marketing: https://boulderseomarketing.com/ Meet Barb Senkala (Senior SEO Strategist): https://boulderseomarketing.com/our-t... Google Analytics 4 Documentation: https://developers.google.com/analytics Micro SEO Strategies℠: https://boulderseomarketing.com/ Connect With Us: Boulder SEO Marketing: https://boulderseomarketing.com Barb Senkala Bio: https://boulderseomarketing.com/our-t... AI SEO & GEO Online Summit: https://chrisraulf.com/ai-seo-geo-sum...