YMCA of Greater San Antonio PR Campaign Pitch скачать в хорошем качестве

YMCA of Greater San Antonio PR Campaign Pitch

For UTSA PR Course Educational purposes. 3 minute campaign pitch Hi, my name is Ashley Francoeur, this is my campaign pitch for the YMCA of Greater San Antonio. To begin UTSA students do not feel familiar with the YMCA of Greater San Antonio and their mission. Based off my audience survey and interviews students expressed that they wanted there to be a more official partnership and they wanted to know that their impact would directly benefit the members. The campaign will focus on reaching UTSA students by establishing a partnership within the Communication Department. This will allow for students to feel more comfortable donating their time and or money. Who: The primary audience is College students in San Antonio. Our secondary audience is UTSA organizations, this will be whom we will be in attendance with during school events. What: We will organize an 10 month PR campaign that includes campus co-sponsorships, social media content, promotional events, and volunteer opportunities. This campaign will use the Frances Frei’s Trust Triangle theory; increasing credibility and motivation. Also by being involved with UTSA events we increase public recognition. Where: The campaign is focused on being on UTSA campus during events. As well as being more active on social media channels that student will view and share posts; such as Instagram and X. When: Phase one is to increase awareness during August - October. Phase two is to retain reoccurring students and volunteer groups, this is during October - March. Phase three is our evaluation stage from March - May. Why this will work: It is local and by increasing physical presence on campus not only do we improve reaching more students but also get a reputable reputation among college students. With including incentives it will drive the students to spread our message. How we will measure success: We will do a brief survey at our booths during UTSA events and after a volunteer event we will do a post survey. These surveys will give us information about participation, preferences for time of day and which days of the week volunteers preferred better. All of this data will give us information on how to improve. As a recap I would recommend for the YMCA of Greater San Antonio to create a Co- Sponsorship with UTSA’s College of Education and Human Development. This partnership allows for YMCA of Greater San Antonio to participate multiple events on campus and contribute to student life. The Partnership highlights that YMCA of Greater San Antonio designated monthly volunteer weekend, prizes at any booths during UTSA events, internship opportunities, and YMCA gym membership discounts. This gives the students a sense of security but it also allows for the non-profit to reach more students during school events.