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✅✅ Want the full step-by-step system (what to say + when to say it) to build value, price condition, and close on the first visit? Get my training program The Art of Selling Home Improvements here: 👉 http://courses.sellinginhome.com 🛡️ Double-Your-Money-Back Guarantee: If you don’t make at least 2X what you paid within 30 days, you get a full refund. (See Details on Page) Home improvement sales / in-home sales / one-call close — in this video I’ll show you how to handle price shock (sticker shock) and the “too much money” objection using price conditioning and value building the right way. Most reps think sticker shock means the price is the problem. It’s not. Price is perception. And if the homeowner still thinks it’s “too much” when you’re done, that’s not on them… that’s on you. ✅In this video you’ll learn: Why customers say “too much money” at every price point How to prevent sticker shock before you ever show the number What “value” really is (it’s more than materials + labor) Why credibility is the key to changing price perception The ways I build value so the price feels reasonable How to transition from value → close step-by-step (without pressure or discounting) ✅The truth is: it doesn’t matter what they thought it would cost when you showed up. What matters is what they believe it’s worth after your presentation. 👍 If you like this video, hit Like and Subscribe for more home improvement sales training. And if you want the detailed breakdown of how I build value and then how I close once the value is built, my course The Art of Selling Home Improvements is linked at the top. You can get tips on YouTube—this is the full structure, the exact sequence, and the step-by-step process you can run on your next appointment. Topics covered: home improvement sales, in-home sales, one-call close, sticker shock, price shock, price conditioning, build value, handle objections, “too much money” objection, closing techniques, commission sales, window sales, roofing sales, HVAC sales, kitchen sales, bathroom sales. #homeimprovementsales #inhomesales #onecallclose #salestraining #objectionhandling #priceconditioning #closingtechniques #commissionsales #windowsales #roofingsales #hvacsales