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A coastal city with global ambitions—this conversation with Soloinsight CEO Carter Kennedy shows what it takes to scale identity governance from Charleston into 41 countries while keeping culture, speed, and profitability intact. We open with the simple promise behind complex infrastructure: connecting visitors, contractors, employees, and tenants to the right places at the right times through compliant, integrated access. From a Class A lobby to a hospital corridor, Carter explains how referenceable customers and network effects turn hard-won first deals into a repeatable enterprise motion. We dig into what building from Charleston looks like day to day: distributed hiring that complements a rising local scene, the real advantages of quality of life and a convenient airport, and the honest gaps in capital density that still need solving. Carter shares a clear go-to-market framework—industry conferences, channel partners, and word-of-mouth from marquee accounts—plus how a small sales team can land six-figure deals by focusing on value and outcomes. The roadmap for the region is equally direct: attract more investors to fuel proven playbooks, connect founders consistently through platforms like Dignation and Dig South, and turn momentum into that first billion-dollar win that seeds the next generation of companies. AI threads through the strategy as a practical lever, not a buzzword. Carter breaks it down into three moves: automate internal processes to shorten implementations, enhance existing products so customers pay for smarter results, and launch new AI-dr Make your tax dollars matter! ✅ Through SCRA’s Tax Credit Program, you can redirect your state tax dollars to help create jobs, strengthen our economy, and even save lives by fueling groundbreaking innovations. Other reasons to give: 💰 Cash-flow savings 🏅 Recognition as an SCRA innovation economy leader 🎟️ Exclusive invites to SCRA-hosted events ❤️ Improves quality of life in S.C. and beyond To learn more, visit Support the show Title Sponsor: Charleston American Marketing Association Presenting Sponsor: Charleston Media Solutions Annual Sponsor: SCRA; South Carolina Research Authority Quarterly Sponsor: King and Columbus Cohosts: Stephanie Barrow, Mike Compton, Rachel Backal, Tom Keppeler, Amanda Bunting Comen Produced and edited: RMBO Advertising Photographer | Co-host: Kelli Morse Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu Studio Engineer: Brian Cleary and Mathew Chase